Agency industry research and data
Original, sourced reads on UK agency company formation, survival and insolvency trends, built entirely from official open data (Companies House, ONS and the Insolvency Service). Free to read and cite with attribution.
Flagship research
36.7%
5-year survival rate, 2019 birth cohort
UK Agency Survival & Churn Index
How long UK agencies actually last: 36.7% of the 2019 agency-cluster birth cohort survived 5 years, against a 38.4% all-industries average.
Updated 2025-11-20
78,419
agency-cluster companies incorporated in the last 12 months
UK Agency Formation Index
New advertising agency incorporations, sourced from Companies House, across the 7-code agency SIC cluster. 296.5% change since 2016.
Updated Apr 2026
965
agency insolvencies in the trailing 12 months
UK Agency Insolvency Index
Agency insolvencies rose 83.6% from 2016 to 2025, isolated to the exact 7-code agency SIC cluster using the Insolvency Service's 5-digit SIC field.
Updated Jun 2026