The accountant built for agencies.
ICAEW qualified accountants working exclusively with agency founders across the UK and UAE.
Why we exist
The four reasons we built Agency Founder Finance the way we did.
Agency finance is genuinely different
Retainer revenue, utilisation rates, contractor IR35 exposure, salary and dividend extraction, R&D credits for tech-enabled work, exit multiples driven by EBITDA. Agency finance has a specific set of problems that a generalist accountant handles once every few years. We handle them every day, across 73+ agency clients.
Most agency founders are financially underserved
The accounts get filed on time, but the strategic advice is missing. Should you incorporate? When? Is your salary and dividend split optimal? Could you claim R&D credits? What is your agency actually worth on a sale? Most accountants cannot answer these questions quickly because they do not see enough agency clients. We can, because we only work with agency founders.
ICAEW qualification matters
We are ICAEW qualified accountants, not just registered agents. ICAEW membership requires ongoing professional development, adherence to ethical standards and regulatory oversight. When your agency is navigating complex tax planning, IR35 risk or an exit transaction, the quality of your accountant matters.
We only work with agency founders
Every client we work with runs or owns an agency. Marketing, digital, creative, PR, web, recruitment, advertising and everything in between. That focus means the conversation is faster, the advice is more relevant, and we are not learning your business model from scratch on your time.
Four things we do differently
Specialist expertise, proactive advice, transparent service, international reach.
Agency-only expertise
Every client we work with is an agency founder. That gives us depth of experience across IR35, salary extraction, R&D claims and exit planning that a mixed-practice firm simply cannot match.
Proactive advice, not just compliance
We do not wait for you to ask. If your salary split could be more efficient, we model it. If R&D applies, we identify it. If your exit timeline should be shaping your structure now, we tell you before year end.
Transparent and accessible
Fixed fees with no surprises. You speak to the same ICAEW qualified accountant every time. Plain English explanations, not jargon. We are here when you need us, not just at year end.
UK and UAE coverage
We advise agency founders operating across the UK and UAE, including those running cross-border structures, considering UAE free zone entities, or planning a tax-efficient relocation. International agency finance is a specialist area and we have the experience to advise on it properly.
Working with us
From first call to ongoing partnership in three weeks, with no jargon and no surprises.
Discovery call
A 30-minute call to understand your agency, your numbers, and where you want to be in 18 months. No pitch, no commitment.
Fixed-fee proposal
Within 48 hours we send a clear, fixed-fee proposal covering exactly what is included and what is not. You decide whether to proceed.
Onboarding & handover
We handle the move from your previous accountant. Authorisation codes, software access, historical accounts. Typical onboarding completes in 2-3 weeks.
Ongoing partnership
Monthly check-ins, quarterly management accounts, year-end accounts and tax filing, plus advice whenever you need it. One named accountant, always.
Why founders choose us
Specialist, qualified, transparent, consistent. The four things that matter when you trust someone with your agency's finances.
Pure agency focus
Every client is an agency founder. Every conversation is faster, more relevant, and with someone who understands your business model from day one without needing it explained.
ICAEW qualified, not just registered
ICAEW qualification is the gold standard for UK accountancy. Ongoing professional development, strict ethical standards, regulatory oversight. Not all small-business accountants are ICAEW qualified. We are.
Fixed fees, no surprises
You know what you are paying upfront. No hourly billing, no surprise invoices. If your situation changes mid-year, we will tell you before any additional fees apply.
Same accountant every time
You are not passed around a team. You work with one qualified accountant who knows your agency, your goals, and your tax position. They are available when you need them, not just at year end.
Every agency type
If you sell expertise and time, we understand your business model.
Also: content, email, influencer, performance, ecommerce, automation, AI, software, UX, branding, and more.
Ready to work with an agency specialist?
Book a free 30-minute call. We will talk through your situation and give you clear, practical recommendations. No jargon, no obligation.