EBITDA × multiple model with adjustments for agency positioning, retainer revenue, client concentration and founder dependency. Your inputs sync to the URL, share the link and your exact run renders with a branded card.
Sale-ready agencies are built years in advance. We help founders structure the business, model exit scenarios, and prepare for due diligence.
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Earnings before interest, tax, depreciation and amortisation, as % of revenue. Healthy agencies: 15-25%.
Recurring monthly revenue lifts valuation. 70%+ retainer book = strong premium.
Concentration risk reduces valuation. Top client >30% = buyer concern.
Estimated valuation range
Low
£864,000
Mid (central estimate)
£972,000
High
£1,080,000
EBITDA: £216,000
Base multiple (Generalist agency): 4×
Retainer uplift: +0.5×
Adjusted multiple: 4.5×
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Directional only. Actual sale prices depend on buyer type (trade, PE, strategic), market timing, and dozens of qualitative factors (team retention, IP, contract terms, growth trajectory). A real valuation involves normalised EBITDA adjustments, working capital review and comparable transaction analysis. Book a free call for a tailored exit-planning conversation.
